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The start of every business relationship relies on credibility, trust, and good communication. Your corporate identity tells your clients who you are, what you do, and how good you are at your job. Make sure you're sending the right message.
Mercury Creative has created dozens of Corporate Identity programs for some of the largest, most successful, and fastest growing companies in Canada. In addition, we specialize in developing identities for high-tech and Internet-dependent corporations, then supporting that identity throughout the range of communications materials.
Here is some of our most recent corporate identity work. More information can be viewed by clicking on the logo:
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NTS Computer Systems - Computers for Students
NTS's president created the original logo years ago before the company's incredible growth and success. It was problematic - while it might have captured the youthful spirit of their target audience, it was unattractive and illegible when reproduced at smaller sizes. This caused many problems with layout on items such as business cards, and when combined with their branded products such as their DreamWriter line of notebook computers. The development of the above logo attempted to capture the same personality as the existing identity, but was technically and aesthetically improved.
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ICBC - Insurance Corporation of BC
Working closely with Design and Marketing Associates, Mercury Creative produced the new ICBC logo, which was improved with more modern typography and slightly adjusted proportions for reproduction purposes. In addition, the many brands of ICBC such as RoadSense, AutoPlan and the Driver Education Program logos were all redesigned so they were consistent with each other and the umbrella identity.
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Colossal - Weekly Club Night
Bringing in some of North America's best known DJs, Mercury Creative and Progressive Assembly teamed up to put together one of Victoria's most exciting club nights. Mercury Creative created the logo and all the promotional flyers for Colossal, as well as produced a supporting website.
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Titan Vending Technologies - Touch Screen Kiosks
Taking the name of an ancient breed of mythological creatures, Titan Vending Technologies wanted to convey an the image of supernatural power through the use of Internet connected touch screen kiosks. the titan Atlas specifically was used for the main logo as he held the world in his hands, the feeling the software is designed to give you as you communicate and buy products through the kiosk interface.
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These Arms of Mine - Television Drama
The show These Arms of Mine was just shooting its last episode when Mercury Creative was brought in to complete the look of the show with a title sequence, one sheet, and promotional materials. The show's main character is a professional photographer, and so a snapshot theme was implemented for the title sequence. A casual handwriting feel was therefore used for the logo, as it captures the look of scribbled notes in photo album.
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Club America - Club Scene Website
Providing a more professional image for the club scene was an major part of the criteria for the Club America identity. The site provides organized information for events and club listings, as well as music reviews and related products for sale in the Club America Store.
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Bacchus Entertainment - Film Production
Bacchus Entertainment are involved both in Film Production and Entertainment Law, and needed a logo and wordmark that could apply to both. The subline "Entertainment Ltd." could easily be replaced with "Law Group" thereby satisfying both aspects of the business.
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DJ Profile - DJ Website
This website was developed to feature DJs from all over the world, sell their music, and provide booking information. DJs rarely have good marketing or distribution ability, so the magnifying glass theme was used to symbolize the closer look this website provides into the world of the DJ.
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Club - Weekly Club Night
A new night at Vancouver's Lotus nightclub, Club provides a upperscale, sophisticated house night. The logo and promotional materials were designed to be polished, modern, and sexy.
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